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Geoffrey M Kasselman
CEO
EVOKE PARTNERS
SIOR, LEED APSIOR Member since 1992
Brokerage Management, Consulting, Corporate Services, Distribution & Logistics, Investments, Landlord, Sale/Leasing, Tenant Representation345 E Wacker Dr Unit 4301, Chicago, Illinois 60601-5274
About
I am an award-winning digital & sustainable real estate strategist, public speaker, and futurist. I provide clients, partners, and the broader RE industry, with current market dynamics and near-future trends and vision, creating immense value opportunities and insights that drive near-term ROI. My unique purview combines, local, regional, national and global awareness and experience with emerging best practices in digital technology, innovation, sustainability, and energy efficiency. I tend to focus in the areas of e-commerce, omni-channel supply chain, mission critical, network optimization, and the near/long-term future-proofing of any industry which is being disrupted or transformed.
In addition to my duties at Op2mize, LLC, I am also the CEO of Op2mize Energy, a strategic energy procurement firm built on the premise of Sustainable Intelligence™. Previously I was Partner & SVP, Workplace Strategy at CRG, and an Executive Managing Director at Newmark Knight Frank where I led their national industrial practice group from 2013-2019. I also served as the 2016-17 Society of Industrial and Office Realtors® (SIOR) Global President. Currently I'm the Chicago Regional Chair for Foundation for International Blockchain and Real Estate Expertise (FIBREE), and a member of the Governing Board of Sky Foundation, a non-profit organization dedicated to the research, awareness, and early detection of pancreatic cancer.
Over the course of my 30+ year career I've completed more than 1,000 transactions worth in excess of $1 billion. Notable clients include CAT, ASOS, Cummins, Petco, JB Hunt, Reyes Holdings, Assemblers/Skinny Pop, DWR/Herman Miller, Hussmann, Hydrofarm, Harlem Furniture, Gotham Greens, Heys Luggage, IDI, Prologis, and many others. I was listed by Crain’s Chicago Business as a member of their 2017 Most Influential Commercial Real Estate Brokers in Chicago list; was inducted as a member of the 2017 Midwest CRE Hall of Fame; was named a CoStar Power Broker in 2014, 2016, 2017 & 2018; and received NKF’s Outstanding Service Award for 2016, amongst other honors and distinctions.
In addition to my core real estate activities, I'm an innovation-minded business futurist focused on harnessing transformative disruption and technology convergence in order to bring actionable opportunities to commercial real estate. I've traveled the globe studying smart buildings and smart cities; provide mentoring to several PropTech startups; and sit on various advisory boards such as CRETech; Otso; InteliGlas; RealNex; BEI.re; and Rocket Wagon Venture Studio. I'm a prominent global Keynote speaker and accomplished author on a variety of topics including economic trends, innovation, sustainability, e-commerce/supply chain, blockchain, and exponential and converging technologies. Some of my recent Keynote speaking assignments have included various SIOR regional events; Milwaukee Biz Times; CCIM Symposium; NAR NXT; ULI Minnesota; SIOR Upstate NY Chapter; CARW; GlobeSt National Industrial Conference; University of San Diego Burnham-Moores Center for Real Estate's 23rd Annual Real Estate Conference; the State Bar of Michigan; National Academy of Sciences’ Transportation Research Board; Counselors of Real Estate (CRE); NCREIF; NAIOP; the Appraisal Institute; BISNOW’s National Industrial Conference; the Will County (IL) Center for Economic Development; Ware Malcomb and Ashley Capital’s Annual Company Meetings; and Knight Frank’s Global Cities launch event in Dublin, Ireland. Other recent speaking assignments have taken me to Canada, France, Germany, Spain, Poland, the U.K.
Active Committees (0)
No active committees on record.
Past Committees (60)
- Past Presidents Committee
- Professional Standards
- Professional Standards
- Past Presidents Committee
- Professional Standards
- Past Presidents Committee
- Professional Standards
- Past Presidents Committee
- Professional Standards
- Innovation and Technology Committee
- Professional Standards
- Past Presidents Committee
- Innovation and Technology Committee
- Innovation and Technology Committee
- Global Business Growth Group
- Professional Standards
- Global Business Growth Group
- Nominating
- Innovation and Technology Committee
- Nominating
- Governance
- Board of Directors
- Chapter Leadership Council
- Global Business Growth Group
- Board of Directors
- Innovation and Technology Committee
- Member Coalition Council
- Governance
- Board of Directors
- Board of Directors
- SIOR-Chicago Chapter
- Chapter Leadership Council
- Innovation and Technology Committee
- Nimbleness/Governance Work Group
- Thought Leadership Work Group
- Budget and Finance Committee
- Innovation and Technology Committee
- Independent Brokerage Group Steering Committee
- Innovation and Technology Committee
- Budget and Finance Committee
- Global Business Growth Group
- Global Business Growth Group
- Budget and Finance Committee
- Global Business Growth Group
- Nominating
- Budget and Finance Committee
- Global Business Growth Group
- Chapter Leadership Council
- Board of Directors
- International Task Force
- Chapter Leadership Council
- Specialty Practice Board Committee
- Market Data Management Task Force
- Chapter Leadership Council
- International Task Force
- Education Committee
- Chapter Leadership Council
- Education Committee
- Chapter Leadership Council
- Chapter Leadership Council
Events Attended This Year (2)
- SIOR'S Fall 2026 Event
- 2026 Spring Event
Lifetime Events Attended (115)
- SIOR'S Fall 2026 Event
- 2026 Spring Event
- 2025 Fall Event
- 2025 Spring Event
- 2024 Fall Event
- Fall 2023 Event
- 2023 Spring Event
- 2022 CREate 360
- Webinar: Overcoming Construction Challenges: A Contractor’s Perspective 03/01/2022
- 2021 CREate 360
- Great Lakes Region Networking Event
- Platinum Sponsor Event
- Annual Golf Outing 2021
- 2021 TransACT 360
- Webinar: Investment Deal Share & Market Update
- Webinar: Technology Trends for the Industrial Warehouse
- ndustrial Member Group Networking Roundtables: East Coast
- Industrial Member Group Networking Roundtables (December 9, 2020)
- Tenant Rep Member Group Networking Roundtables (December 8, 2020) 12/08/2020
- 2020 CREate 360 Virtual
- 2020 CREate 360
- Tenant Rep Networking Roundtables (July 2020)
- Economic Update & Market Forecast (July 2020)
- Repositioning for Reopening
- Industrial Networking Roundtables (June 2020)
- Tenant Rep Networking Roundtables (June 2020)
- Virtual TransACT 360: Industrial Roundtable Discussions
- Virtual TransACT 360: Technology Webinar
- Virtual TransACT 360: Tenant Rep Roundtables
- TransACT 360 Virtual General Session
- 2022 TransACT 360
- Webinar: Deal Share Investment Series
- 2019 Fall World Conference
- Annual Golf Outing 2019
- Webinar: Analysis to Opportunity: The Role of Data in CRE
- SIOR Service Day
- SIOR Service Day 05/08/2019
- 2019 Spring World Conference
- 2018 Transaction Awards
- Webinar: How Opportunity Zone Incentives Can Benefit You
- Winter Conference Ski Outing
- Platinum Sponsor Appreciation
- Industrial Networking Forum 10/13/2018
- 2018 Fall World Conference
- Lunch with the Governor
- 2nd European International Conference
- Joint SIOR/AIRE Lunch
- 2018 Spring World Conference
- Meet & Greet & Transaction Awards
- Winter Meeting 01/25/2018
- Holiday Party 12/01/2017
- 2017 Fall World Conference
- Fall Meeting and Shooting Clays
- SIOR Southeast Regional Conference
- SIOR Great Lakes Region - Midwest Regional Networking Conference
- Angels Game 2017
- Annual Golf Tournament 2017
- Golf Outing 2017
- Madrid European Event
- Frankfurt European Event
- Dublin European Event
- 2017 Spring World Conference
- Mid-Atlantic Regional Networking Conference
- Transaction Awards & Spring Meet and Greet
- MIPIM Reception 2017
- Spring Meeting 02/16/2017
- SIOR/IOREBA Dinner w/ SIOR New Jersey
- Annual Excellence Awards 2017
- Industrialist of the Year 2017
- Holiday Party 12/02/2016
- 2016 Fall World Conference
- Spring Annual Meeting 2016
- 2016 Spring World Conference
- Platinum Appreciation Event 2015
- 2015 Fall World Conference
- 2015 Leadership Conference
- 2015 Spring World Conference
- Spring ""Meet & Greet"" 2015
- Transaction Awards Luncheon 2015
- 2014 Leadership Conference
- 2014 Fall World Conference
- 2014 Spring World Conference
- 2013 Fall World Conference
- 2013 Spring World Conference
- 2012 Fall World Conference
- 2012 Spring World Conference
- 2011 Fall World Conference
- 2011 Spring World Conference
- 2010 Fall World Conference
- 2010 Spring World Conference
- FWC 2009
- 2009 Spring World Conference
- 2008 Fall World Conference - Minneapolis, MN
- 2008 Spring Convention
- 2007 FPC
- Leadership Conference - St. Louis, MO
- 2007 Spring Convention
- 2006 Fall Professional Conference
- 2006 Leadership Conference - Washington, DC
- 2006 Spring Convention
- 2005 Fall Professional Conference
- Dine-Around: Ceiba
- 2005 Spring Convention
- 2005 Leadership Conference
- 2004 Fall Professional Conference
- 2004 Spring Convention
- 2003 Fall Professional Conference
- Fall Professional Conference
- 2003 Spring Convention
- 2002 Fall Professional Conference
- 2002 Spring Convention
- 2001 Spring Convention
- 1999 Fall Professional Conference
- AC98 - Conversion
- 1998 Spring Convention
