Social Media Influencer Program Marketing Toolkit
Social Media Influencer Program Marketing Toolkit
Requirements, Tips, Sample Posts & Assets
Overall Requirements
- Adhere to SIOR’s brand guidelines and SIOR’s Code of Conduct when posting
- Participate in possible kick-off calls to review program, if necessary
- Comply with content calendar and program-specific posting guidelines (per below)
- Create at least one post every other month (roughly 6 a year) to share SIOR branded videos and other ongoing campaigns.
- Tag SIOR in 1-2 social posts/tweets/reels/videos a month (and 2-3 stories if using IG/Facebook) across your preferred channels
- Complete email check-ins to share posts (including screenshots) and engagement activity
Conference Influencer Requirements
- Pre-event:
- Post a minimum of 2-3 social posts/tweets/reels/videos, (and 2-3 stories if using IG/Facebook if comfortable) across your preferred channels tagging SIOR
- Encourage registration by driving followers to SIOR event page
- Post original, authentic content as much as possible. SIOR assets and copy samples will also be provided for use.
- On-Site
- Minimum of one (1) post/tweet/reel/video a day
- Include reels and video posts showing personal event experience where possible
- Daily check-ins with SIOR team.
Do:
- Make sure to tag SIOR so we can share and repost.
- Include the event registration or campaign UTM link
- Encourage your audience to follow SIOR
- Be authentic and have fun
Don’t:
- Use inappropriate or inflammatory language, images, or video
- Use false information that hasn’t been verified online or by SIOR team members
In addition to your own original reels and stories, feel free to use any of our assets below to assist in conference promotion!
Horizontal assets are recommended for LinkedIn, X, and Facebook. Vertical assets are recommended for Instagram.
SIOR’s Spring 2026 Event in Palm Springs
Generic Promo Graphics
Sample Social Posts to to use as-written or for inspiration:
- No openers. Just closers! I can’t wait to dive into new strategies and learn from the best in the industry at SIOR’s Spring Event in Palm Springs, April 14-17. Hope to see you there—let’s make it count: www.sior.com/palmsprings #SIORSpring26 @SIORGlobal
- Palm Springs, here I come! SIOR’s Spring 2026 Event is where CRE’s main acts come to connect. Don’t miss this elite opportunity to elevate your career. Will you be there? #SIORSpring26 www.sior.com/palmsprings @SIORGlobal
- Palm Springs is calling! SIOR’s Spring 2026 Event is the ultimate CRE experience—high-level networking, expert insights, and the best in the business all in one place. I can’t wait to connect and grow my network. Join me! www.sior.com/palmspring #SIORSpring26 #CRE @SIORGlobal
SIOR’s 2026 International Event in Lisbon
Sample Social Posts to to use as-written or for inspiration:
- I’m ready to expand my horizons at SIOR’s 2026 International Conference in Lisbon! Can’t wait to share insights, build connections, and dive deep into the future of commercial real estate. Hope to see you there! https://www.sior.com/SIORconferences/sior-international-conference-lisbon-2026/international-conference-overview #CRE
- I’m headed to SIOR’s International Conference in Lisbon—join me for top-notch networking, fresh insights, and a whole new level of connection in CRE. See you there! https://www.sior.com/SIORconferences/sior-international-conference-lisbon-2026/international-conference-overview #CRE
- Already counting down to SIOR’s 2026 International Conference In Lisbon! Excited to explore what’s next for CRE and collaborate with my peers across the globe. See you there! https://www.sior.com/SIORconferences/sior-international-conference-lisbon-2026/international-conference-overview #CRE
Social Media Posts
Personalize our sample posts and tweets/captions (provided in the assets tabs) or use them as inspiration to create your own messages. You can use these posts across all social platforms: LinkedIn, Facebook, Instagram, and Twitter.
10 Helpful Hints for Posting
- Develop a consistent posting schedule.
- Add an image that is relevant to the industry, your topic, or your expertise.
- Join like-minded communities.
- Interact with your followers on a regular basis.
- Use keywords in your posts and hashtags for searchability: #SIOR #CRE (As well as any conference or campaign hashtags)
- Be transparent – people want to know you on a more personal level.
- Focus on helping, not selling.
- Post original content 70% of the time; post content relevant to your followers’ interests 20% of the time; and post self-promotional content 10% of the time.
- If you use Twitter, make replying and retweeting a habit.
- Tag @SIORglobal in all your posts.
https://vimeo.com/showcase/11783640
Generic Social Collage Templates | Chapter Social Collage Templates | Why Hire an SIOR Social Banners LinkedIn|Twitter|Instagram | Facebook |
Access our sample social post copy here! Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well. |
| Campaigns | ||||||
Why Hire
| ||||||
Class of 2026- Prove It
| ||||||
Next Level Series (Education)
| ||||||
Class Of -Version A (Recruitment) | Class Of – Version B (Recruitment) | |||||
—
Additional sample posts to promote various programs and initiatives may be available upon request. See additional videos and assets in the member marketing toolkit as well.
