SIOR Continues Brand Elevation Roll-out with Revamped In-House Publication
-- Spring Issue Reveals Dynamic Re-design and New Publication Name - SIOR Report --
April 11, 2016—WASHINGTON, DC—
The Society of Industrial and Office Realtors (SIOR) — the world’s leading professional industrial and office real estate association — has continued the roll-out of its brand elevation and integrated marketing program by revealing a freshly revamped publication.
The publication, formerly known as Professional Report, features a new, sleek design and a new name: SIOR Report – The Industrial & Office Magazine. The March 2016 issue will be the first to showcase the revamped magazine.
The magazine’s new look and feel is meant to portray a clean, professional and intelligent publication design to better align with SIOR’s overall new integrated marking campaign– featuring the modernized logo and using the freshly upgraded color palette. Additionally, the new name and tagline, SIOR Report - The Industrial & Office Magazine, is straightforward and ensures that readers associate the publication with SIOR. This is especially important as the organization looks to take the magazine to a new level – making it available to non-member end users and members of the media.
The new-look publication is just one of several refinements to the overall SIOR brand and the introduction of the integrated marketing program, including media relations and an expanded advertising campaign. Other updates include the new logo, remodeled website, and a refresh of all brand assets and collateral material, all purposefully designed to elevate and enhance the SIOR brand both inside and outside of the organization.